How to Build a Badass Brand on a Startup Budget

Collective Wisdom for Tech Startups

Episode 5—JB Osborne, Co-Founder/CEO of Red Antler, Branding firm to Startup Stars

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Micah Rosenbloom is the host of Collective Wisdom and a Managing Partner at Founder Collective, an early-stage VC firm that has invested in companies like Uber, Buzzfeed, and Hotel Tonight.
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JB Osborne, Co-founder/CEO of Red Antler.
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Need help defining your brand? Reach out to RedAntler.
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“Brand Items” that RedAntler designed for Casper.
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In ecommerce businesses there is a tendency to skimp on packaging, but RedAntler helped Glassful turn it into a brand-defining touchpoint.
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Birchbox turned to RedAntler to refresh their brand.

I can’t tell you the number of times, whether it’s companies we worked with or companies we haven’t, and they send out emails and you’re just like, “What is this?”

People overlook it because they think ”Oh, it’s just email. Whatever, no big deal.”

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You can have a small team and build something incredibly powerful. If there’s that vision there of where you’re trying to go you can build a brand that creates that road map to the vision.

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“Paul M English” by Bill O’Donnell — Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons — https://commons.wikimedia.org/wiki/File:Paul_M_English.jpg#/media/File:Paul_M_English.jpg

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