Don’t Let Your Startup Happen To You

Image for post
Image for post

Eric Paley is a Managing Partner at Founder Collective, an early stage VC firm that has invested in companies like Uber, Buzzfeed, MakerBot, The TradeDesk, and PillPack. In this post he warns founders to drive their startups to success rather than allowing inertia to drive them to failure.

One of the things I most love about startup companies is the ability for talent to really move the dial. At large companies, with established products and process, great talent is more likely to incrementally make an impact than dramatically make an impact. At a small startup great talent is often the difference between success and failure. Obviously, entrepreneurs cannot control every variable that affects their companies, but they can control an order of magnitude more than managers running large established businesses.

Image for post
Image for post
The Lava Chairside Oral Scanner developed by Brontes Technologies. Photo Credit

During my first year running Brontes, I wasn’t in control; the business was happening to me. We were very late on engineering deadlines and not converging on a critical technical proof point. If you asked me in December 2004, how things were going, after a few drinks, I would likely have told you that we were struggling due to the engineering program and there was little that I could do about it. I truly felt it was out of my hands. It took the urging of my Board of Directors to take some type of action.

It is for this reason that I strongly counsel entrepreneurs not to let their startup happen to them. Startups move really fast and inertia will pull a startup in a particular path of momentum. Successful founders typically talk about how the decisions the company made resulted in a great outcome and struggling founders typically speak about the factors that were out of their control that resulted in a challenging business. Obviously, some of this is attributed to the classic adage that “success has many fathers and failure has none.” People love to take credit when things go well and fail to take responsibility when they don’t. Certainly, the truth is somewhere in between.

However, I would suggest that there is another factor here. I believe that successful founders drive their businesses and for many struggling founders the startup’s inertia moves forward too fast, and they don’t take action soon enough; the startup happens to them.

Image for post
Image for post
Photo Credit

In early 2005, I finally took action at Brontes by getting a third party assessment of our progress, changing our approach and adding critical resources. From this experience I realized that I could never again let the business happen to me. I had to drive the business to success. I became very aggressive about anticipating areas of weakness and pushing to improve those areas early. I looked for likely failure modes in my business and fought hard to remove them. It was in my control to make the business a success and, if we failed, I wanted it to be as a result of making the wrong decisions, rather than not aggressively managing to success.

Image for post
Image for post
Click me! Click me!

If you’re a startup CEO and you’re struggling right now, don’t forget that you’re in control of your own destiny. Promise yourself that if you struggle, it will be a result of your actions and not your inactions.

Don’t let your startup happen to you.

Originally published at epaley.com on March 29, 2010.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store