Chesterton’s Fence for Startups

If your market hasn’t been disrupted yet, it’s probably not because the natural competitors are stupid or lazy.

⚰️ Talk to founders of failed startups

They’ll almost certainly be sour on the market and give you 100 reasons no one could succeed in it. Don’t let them discourage you, but do listen carefully to the specific issues they raise, especially those that you haven’t considered.

💰 Know thy payor

In many industries, there are gaps between the desires of the end-user of a product and the requirements of the entity that is paying for it. Lots of startups have died assuming that optimizing for the former will impress the latter.

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